If you are looking to start a coaching business, one of the best ways to get clients is to write articles around your keyword phrases. Within these articles, you want to provide links at the conclusion of the article where you promote yourself and send them back to your website. This promotion is referred to as the resource box and this is where you put your website link. If possible, make sure the link is clickable for your keyword. For example:

?John Smith is a certified life coach who has helped hundreds of clients maximize their potential. If you would like to schedule a 30 minute complementary personal coaching consultation, click here.?

(The term ?personal coaching? in this case would be displayed as a hyperlink because this term is likely what someone searching on the internet for coaching would look for in a search engine.)

After clicking on your website link, the next step is to get the prospect to become a potential coaching client. Most people that start a coaching business provide complementary consulting sessions to give the prospect a taste of what they have to offer. You can do the same and when they sign up for their session, you can also offer any products that you might sell to them.

Once you have written a number of articles, the next step is to start promoting them to all of the major article and ezine directories. There is a major reason why you want to do this. Website owners love to use free articles to share with their website visitors. They do not care if you promote your website in your resource box because they get to use your article. By doing this, it creates a one way backward link to your website for your keyword. The number of links like this that you have is one factor search engines use to determine your ranking.

So here is an overview of this strategy in a nutshell. To start a coaching business you provide great article content and allow other website owners to use it. The only requirement is that they have to credit you as the author. This is where the resource box comes in, because it has your name as well as a link back to your website. As you continue to submit articles over the internet, you will have more and more links coming back to your website. For example, if one of your articles is used by 200 websites, that gives you 200 links that are going back to your website.

Always remember article marketing is a powerful technique for bringing more website visitors to you. Article marketing also creates one way links to your website based on your keywords. These two benefits will help you to build up your clients as you start a coaching business.