Well, there are three ways.

First of all, send an e-mail to everyone on your e-mail list. Tell them about all the cool stuff you have, all the special deals and new products. If you are not collecting the e-mail addresses of your visitors, START NOW! This is one of the most important ways you have to contact your customers, so don’t neglect it.

You need to start collecting your visitor’s first name and email addresses using an email capture box. Then start sending them sequential messages at pre-determined intervals. That’s how the big boys do it…and they generate huge sums of money with internet business!

Second, you can pay search engines to feature your ads during certain keyword searches. When you place an ad on Google AdWords, you provide them with a list of keywords related to your website. When customers enter those keywords into the search engine, they see your ad on the right-hand side of the page. It costs only pennies per click, and you can set a budget that works for you.

The third, and most effective, way to get lots of traffic is through search engines. If you have good information on your particular topic, search engines like Google, MSN, Yahoo, and Ask Jeeves will direct a flood of traffic to your site. This “organic” search engine traffic is free.

Think of the Internet as a giant billboard, one that knows just what you want. When a customer is looking for something, they type the keyword into a search engine. Search engines then rank websites; customers are more likely to visit sites that are ranked highly. Of course, they can only buy a product from you if they know you exist. It’s important, then, to improve your ranking.

Your ranking depends on two things: your on-page optimization (what’s on your webpage), and your off-page optimization (things to do off your webpage). Today, we will concentrate on on-page optimization.

Use these three simple tips to get better search engine ranks:

1. Include your target keyword or search term in the title of your page. Now I am not talking about the title that people see on your page, I am talking about when you right-click on your web page in your HTML editor and you click on page properties, it will have a space for the title. Type your target keyword in there. You will know you’ve done this right when you see it in the blue bar at the top of your browser in the preview mode of your HTML editor.

2.Now that we have fixed your title tag, it’s time to add a title to your webpage. Add your keywords near the top of the page, then use your HTML editor to choose an H1 or H2 tag. This will help those web spiders find the information.

3.Use your keyword throughout the text. Use your keyword once or twice in the first paragraph. Add a keyword to the second paragraph, and perhaps at the end. Use the word count feature on MS Word, and see how many times you’ve repeated the same keyword – if more than four to five percent of your text is keywords, you may be penalized by the search engines.

There you have it for the on-page optimization. Off-page optimization consists of getting backward links, but I’ll talk about that in Part 2.